The Problem
E-commerce businesses running separate systems for their website and warehouse/ERP face constant friction:
- Manual data entry: Staff copy orders from the website to the warehouse system by hand
- Inventory drift: Stock levels on the website don’t match actual warehouse availability
- Overselling: Customers order products that are already sold out, causing refunds and damaged trust
- Price inconsistencies: Website pricing falls out of sync with ERP pricing
- Staff time wasted: Hours spent reconciling data between systems instead of selling
When your e-commerce platform and warehouse system don’t talk to each other, every order creates manual work and error potential.
How I Solve It
I build custom bi-directional synchronization systems that keep your e-commerce platform and warehouse/ERP in constant alignment:
Queue-Based Architecture
- Asynchronous processing handles bulk updates without blocking your website
- Critical syncs (orders, stock) prioritized over less time-sensitive data
- Graceful failure handling with retry logic ensures nothing gets lost
- Website stays fast during large sync operations
Comprehensive Data Flow
- Products, variants, and pricing sync from ERP to website
- Orders and customer data flow from website to ERP for fulfillment
- Inventory levels update in real-time preventing overselling
- Discounts, tax rules, and shipping data stay consistent across systems
Edge Case Handling
- Complex product configurations with thousands of variants
- Multi-currency pricing and regional tax calculations
- Image synchronization from ERP to website
- Custom field mappings for your specific business rules
Need This Solution?
If you're facing similar challenges or want to discuss how I can help implement this for your project, I'd be happy to talk.
Common Integration Scenarios
- NetSuite to Craft Commerce: Full ERP integration for furniture retailers with 2,500+ products
- xTuple to Craft Commerce: Bi-directional sync for industrial B2B with 200,000+ SKUs
- BigCommerce to MS SQL: Warehouse integration for multi-property e-commerce operations
- Salesforce to Craft Commerce: CRM-driven e-commerce with customer-specific pricing
The Outcome
Staff stop spending time on data verification and error correction. Your team trusts the system to keep everything in sync automatically. Updates that previously required manual intervention happen reliably in the background, freeing your team to focus on selling rather than data entry.
