The Problem
Outdated websites create multiple problems:
- Poor first impression: Design signals that the business is behind
- User experience friction: Navigation and interaction patterns outdated
- Mobile inadequacy: Design doesn’t work well on modern devices
- Conversion underperformance: Layout and flow don’t optimize for goals
- Content constraints: Old structure limits what marketing can do
But redesigns also carry risk: SEO value loss, feature regression, and extended timelines.
How I Solve It
I implement redesigns that modernize while preserving value:
Strategic Planning
- SEO audit and URL preservation strategy
- Feature inventory to prevent regression
- Content migration requirements
- Phased rollout planning
Modern Design Implementation
- Responsive design for all devices
- Modern UI patterns and interactions
- Accessibility from the start
- Performance-optimized implementation
Section-by-Section Approach
- Incremental redesign reducing risk
- Live sections alongside updates
- Continuous feedback and adjustment
- Progressive enhancement
SEO Preservation
- URL structure and redirect mapping
- Structured data implementation
- Meta data migration and improvement
- Core Web Vitals optimization
Need This Solution?
If you're facing similar challenges or want to discuss how I can help implement this for your project, I'd be happy to talk.
Redesign Approaches
Big Bang Redesign
- Complete redesign launched at once
- Higher risk, shorter transition period
- Requires thorough testing before launch
- Best for sites with lower traffic or urgency
Incremental Redesign
- Section-by-section updates
- Lower risk through gradual change
- Continuous improvement over time
- Best for established sites with SEO value
Parallel Development
- New site developed alongside existing
- Thorough testing before cutover
- Staged content migration
- Best for major platform changes
Common Redesign Scenarios
Marketing Site Modernization
- Modern visual design with component library
- Improved content management flexibility
- Mobile-first responsive implementation
- Conversion optimization
E-commerce Platform Update
- Product presentation improvements
- Checkout experience optimization
- Mobile shopping enhancement
- Performance for Core Web Vitals
Platform Migration
- Legacy CMS to modern platform
- Content and URL migration
- Feature parity verification
- Improved editing experience
The Outcome
The website looks and works like a modern business. SEO value is preserved through careful migration. Marketing gains content control through component architecture. Mobile experience meets current expectations. Conversion improves through optimized user flows. The redesign becomes a foundation for ongoing improvement rather than a one-time event.
